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A sub-brand with moms and babies in mind
The wellness of mothers, wouldbe mums and babies is an area which Rustic Nirvana is especially passionate.
In 2005, Rustic Nirvana became the first and only spa in Singapore to be invited to make ward rounds in the maternity ward of Gleneagles Hospital, providing advice on post-natal relief and treatment services to its afterbirth patients.
Some of our therapies, particularly the Post-natal Jamu Wrap, is highly popular among mothers who want to regain their before-birth figures. Local celebrities like Zoe Tay, Junita Simon and Annabelle Francis have all benefited from such therapies after giving birth. Pre-natal and infant massages are also a focus of this spa concept.
So it comes as a natural extension of our business to create a brand that caters specifically for this target group. Aptly named Mothers2Baby, this spa has a concept that is centered around the specific needs of mothers-to be and new mothers as well as their offspring.
Rustic Nirvana plans to introduce the therapies provided by Mothers2Baby to women hospitals, starting with the Pantai Hospital in Kuala Lumpur by end 2007. Besides spa services, we intend to carry maternity merchandise in Mothers2Baby stores too. |
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